In India, the scenario in every home before the festival of Diwali is that of pandemonium and chaos. It’s almost like a circus. Running around to make purchases, shopping, arranging for festive sweets; in addition, the routine chores of the home as well! Using a circus as a metaphor the thrill, humor, excitement and innovative behavior of individuals during the festival was depicted.
The exaggerated visuals have people performing death defying stunts in a circus tent to win prizes on their shopping, topped with humorous dialogues of the characters in the regional language – ‘Marathi’ that make the visuals all the more engaging for the people of Pune. Mihir Joglekar collaborated as the art director and illustrator for this project. This print campaign was released in 2012.